marketing and copy
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marketing and copy /
H&M meets Sunbum
As a native Belizean with a background in fashion design and marketing, I focused this project on a brand collaboration where beauty and fashion met in the middle for a summer-inspired collection.
Merging the missions of both H&M and Sunbum, under the slogan — “the future is bright, the future is summer bum bum,” I designed a swimwear collection for the brands.
The project also features market and design research, an executive summary that explains the project more, and a personalized influencer-based marketing campaign for the collection’s anticipated launch.
Full project available as a PDF.
click here to view the project
watch our pitch for The Little Black Box here
the little black box
prfect tips for prfect success
It’s 2020. Creators and consumers are trying to navigate the pandemic and remain connected to each in a tangible manner. Small businesses are wondering, “How do I keep my business going?” For one small business in Savannah, GA, that’s the solution my team and I gave them.
For SCAD Start-Up - a one week long entrepreneurial competition, I partnered with Industrial Designer Tita Yamin and Photographer Vera Girman to created the Little Black Box for The Culturist Union. The Little Black Box is a monthly subscription box that will help bring to life TCU’s mission to connect Black Artisans and the community.
The subscription box features premium products made to stimulate your five senses — from candles, jewelry, soaps, coffee, and music. There is an additional AR experience that gives consumers a chance to enjoy an at-home concert. The Little Black Box is a pandemic proof solution that provides TCU with the power to connect creators, consumers and community. Click here to access the project PDF.
Celebrating 16 of giving service and building partnerships, I consulted with PRfect Green Belize to help them launch their mini content campaign: PRfect Tips for PRfect Success.
The episodes were posted to YouTube and shared the company’s journey as well as featured special guests in the fashion, entrepreneurial, finance and tourism industries. I was a guest on the series and created a graphics package for the company as well as pushed content via social media.
To watch the full series, click here.