magazine and editorial
/
magazine and editorial /
Frizz to fizz editorial
Frizz to Fizz is a digital marketing project that explored campaign developments for a Herbal Essences campaign that focuses on finding hair care that elevates your GRWM routine and makes you feel good all day after leaving your home. After conducting brand research, creating a concept for an ad campaign, developing FPOs, I styled, directed, and photographed the Ads to create the final mock-ups.
It all began with brand research. The three brands chosen were Revolve, Chloe, and Herbal Essences. The research focused on creating a mood board, brand research, finding models to promote the campaign, as well as styling inspiration.
Click through the PDF to see the process of selecting the Ad designs and the final Ads created for the Campaign.
metamorphosis look book
COVID-19 proved to be one of the most life-changing experiences of my life. It taught me how to be resilient, adaptable, and to look at the positive, while facing so many challenges and uncertainty.
I partnered with Fashion Designer, Valeria Martinez, who was based in Puerto Rico for this project, to create this lookbook that tells the story of searching for a deeper meaning to life, rather than being preoccupied with the surface level and materialistic things, all through photographs.
To see our finished magazine, click here to flip through it.
Rainne editorial magazine
RAINNE is a namesake mock magazine designed to showcase the skills I have learned in Fashion Marketing courses during my B.F.A. program at the Savannah College of Art and Design.
It brings together trend reports, designer essays, and photoshoots styled, directed, and edited by me.
Software used during this project includes Adobe Photoshop, InDesign, and Lightroom to edit and publish the final magazine.
To read RAINNE, click here for the full magazine.