H&M meets Sunbum

For my private label product development class, I focused on creating a brand collaboration between a fashion and non-fashion brand - H&M and Sunbum. Coming from a tropical country, I was instantly inspired by the beach and the surfer aesthetic, wanting to create a swimwear collection for H&M.

Under the slogan, “The future is bright, the future is summer bum bum,” I developed an executive summary, conducted design research, designed the collection, and curated a personalized influencer-based marketing campaign for the collection’s anticipated launch. Click the image to access the full project pdf.