A digital marketing project that explored campaign developments for a brand of our choosing.  We were tasked with doing brand research, creating a concept for an ad campaign, developing FPO’s and then styling and directing a photoshoot to then fully develop ads and create mock-ups.

It all began with brand research.  The three brands chosen were Revolve, Chloe, and Herbal Essences and the research focused on creating a mood board, brand research, finding models to promote the campaign as well as styling inspiration.  After careful analysis, I decided to move forward with Herbal Essences and curate the campaign to suit this season of life.

After finalizing my brand choice came the development of FPO’s, the storyboard, shot list, photoshoot, contact sheet, and final edits of the pictures which then turned into ads created in Adobe Photoshop.